Overview

During the second half of the year, Meta aimed to drive connection growth through quick tactics and rapid iterations as part of an effort to launch the new Pages experience across all devices. My project was focused on exploring ways to increase connections between public figure accounts and everyday users on the mobile app. For a period of three months, I worked closely with the internal team at Meta to design and test new interactions across various surfaces, including the home page and notifications bar. Our goal was to identify and implement strategies that would effectively drive connection growth on the platform.

External & Internal Audits

To effectively achieve our goal, I conducted thorough audits of both internal and external apps to identify alternative interactions for Refresh and Recommendations. We sought to find creative refresh interactions that would have the greatest impact with minimal effort, which led me to investigate eCommerce apps such as eBay and Amazon. The screenshots below show the results of our audits on external apps, as well as mockups introducing new channels for deeper public figure engagement on the Facebook app. Our research and analysis allowed us to identify promising strategies for driving connection growth on the platform.

Notification Tray Explorations

One of the key areas with the greatest potential for new channels for public figures was the Notifications tab. By introducing more creative entries, we saw an opportunity to increase engagement with users by allowing them to discover public figure accounts on multiple surfaces. This presented a valuable opportunity to expand the reach and impact of public figures on the platform.

Notifications Sub-tab

To support Facebook's H2 growth goal, we developed a new approach: the Notifications sub-tab for admins of public figure accounts. Public figure accounts can receive upwards of 20,000 notifications in a single day, and a sub-tab within the Notifications tab would allow administrators to filter notifications by type. The sub-tabs would display new notifications in each respective category, and we also included a dedicated section on the screen to showcase new public figure accounts and make them discoverable by the target user. This innovative solution helped to streamline the management of notifications for account administrators and improve the discoverability of new public figure accounts.

Cross Profile Notifications (CPN)

Two other approaches I worked on came through the desktop version of Facebook. One was the development of Cross Profile Notifications (CPN), which were designed to help public figure account administrators stay focused on unread notifications and increase productivity. I owned the desktop experience while my design buddy owned the mobile experience.

Cross-Profile Notifications was very similar to the Notifications Sub-tabs, excepts the sub-tabs were now other accounts that an admin managed so they can organize themselves and their notifications. So if Josephine, for example, were the account admin for J. Cole, Will Smith, and Selena Gomez, all of their respective notifications would be broken down for her in these cross-profile notifications.

Outcomes

My tenure with Meta was marked by immersive involvement in both tangible production and conceptual design, providing me with a profound understanding of the Facebook Design System. This experience was instrumental in advancing the connectivity and visibility of public figure accounts through refined notification management tools and innovative user engagement strategies. Although direct KPIs were not accessible, the successful integration and live implementation of my designs on the Facebook app affirm their impactful contribution to the platform.