Client
Bruce Lucas, CEO
Company
Slide
Project Type
Product design
Year
2022
Slide
Slide was getting ready to acquire a competing insurance company and needed to offer a hyper-personalized web experience that would satisfy 163,000 Florida-based policy holders.
As the lead designer for Slide, I spearheaded a week-long design sprint with key stakeholders and directed a multidisciplinary team through each phase of the project. My contributions ranged from initial concept development to final implementation, including:
Conducting and analyzing user research to guide design decisions.
Creating wireframes, prototypes, and high-fidelity designs.
Collaborating closely with developers to ensure technical feasibility and implementation of design elements.
Leading user testing sessions and incorporating feedback into design iterations.
Developing a scalable design system and ensuring consistency across the platform.
Managing project risks and adapting strategies to meet evolving project needs.
The Challenge
The primary challenge was to merge two distinct customer bases and create a unified, intuitive user interface. This required a deep understanding of diverse user needs and an innovative approach to design.
Strategic Design Leadership and Planning
The design sprint was instrumental in aligning the product goals with Slide’s strategic objectives. I facilitated workshops and brainstorming sessions, fostering a collaborative environment that encouraged innovative thinking and problem-solving.
User-Centric Design Approach
At the heart of our strategy was a focus on the user. I led the team in developing our ideal customer profile to represent our core user. This persona guided our design choices, ensuring that the final product resonated with our user base.
Innovative Problem-Solving
We tackled several design challenges, such as creating an engaging onboarding process and simplifying complex insurance information. My role involved brainstorming creative solutions and testing these through prototypes to ensure effectiveness.
Scalability and Future Adaptation
I ensured that our designs were scalable and adaptable. This was achieved by creating a flexible design system with reusable components, allowing for easy updates and expansions in the future.
Risk Management
I actively participated in identifying potential risks and developing contingency plans. This proactive approach helped us navigate unforeseen challenges and kept the project on track.
Measuring Success
Beyond the impressive 89% onboarding rate, we also tracked user satisfaction, engagement metrics, and net promoter scores. These metrics provided a comprehensive view of our success and areas for future improvement.
Conclusion
This project was not just about designing an interface; it was about creating a seamless, engaging, and intuitive experience for Slide's users. My role as the lead designer was critical in transforming Slide's digital landscape, showcasing my ability to lead, innovate, and deliver results in a complex and dynamic environment.
Other Projects
Let’s work together.
Creating user experiences and visually appealing design
© 2023 Mawrs LLC
Client
Bruce Lucas, CEO
Company
Slide
Project Type
Product design
Year
2022
Slide
Slide was getting ready to acquire a competing insurance company and needed to offer a hyper-personalized web experience that would satisfy 163,000 Florida-based policy holders.
As the lead designer for Slide, I spearheaded a week-long design sprint with key stakeholders and directed a multidisciplinary team through each phase of the project. My contributions ranged from initial concept development to final implementation, including:
Conducting and analyzing user research to guide design decisions.
Creating wireframes, prototypes, and high-fidelity designs.
Collaborating closely with developers to ensure technical feasibility and implementation of design elements.
Leading user testing sessions and incorporating feedback into design iterations.
Developing a scalable design system and ensuring consistency across the platform.
Managing project risks and adapting strategies to meet evolving project needs.
The Challenge
The primary challenge was to merge two distinct customer bases and create a unified, intuitive user interface. This required a deep understanding of diverse user needs and an innovative approach to design.
Strategic Design Leadership and Planning
The design sprint was instrumental in aligning the product goals with Slide’s strategic objectives. I facilitated workshops and brainstorming sessions, fostering a collaborative environment that encouraged innovative thinking and problem-solving.
User-Centric Design Approach
At the heart of our strategy was a focus on the user. I led the team in developing our ideal customer profile to represent our core user. This persona guided our design choices, ensuring that the final product resonated with our user base.
Innovative Problem-Solving
We tackled several design challenges, such as creating an engaging onboarding process and simplifying complex insurance information. My role involved brainstorming creative solutions and testing these through prototypes to ensure effectiveness.
Scalability and Future Adaptation
I ensured that our designs were scalable and adaptable. This was achieved by creating a flexible design system with reusable components, allowing for easy updates and expansions in the future.
Risk Management
I actively participated in identifying potential risks and developing contingency plans. This proactive approach helped us navigate unforeseen challenges and kept the project on track.
Measuring Success
Beyond the impressive 89% onboarding rate, we also tracked user satisfaction, engagement metrics, and net promoter scores. These metrics provided a comprehensive view of our success and areas for future improvement.
Conclusion
This project was not just about designing an interface; it was about creating a seamless, engaging, and intuitive experience for Slide's users. My role as the lead designer was critical in transforming Slide's digital landscape, showcasing my ability to lead, innovate, and deliver results in a complex and dynamic environment.
Other Projects
Let’s work together.
Creating user experiences and visually appealing design
© 2023 Mawrs LLC
Client
Bruce Lucas, CEO
Company
Slide
Project Type
Product design
Year
2022
Slide
Slide was getting ready to acquire a competing insurance company and needed to offer a hyper-personalized web experience that would satisfy 163,000 Florida-based policy holders.
As the lead designer for Slide, I spearheaded a week-long design sprint with key stakeholders and directed a multidisciplinary team through each phase of the project. My contributions ranged from initial concept development to final implementation, including:
Conducting and analyzing user research to guide design decisions.
Creating wireframes, prototypes, and high-fidelity designs.
Collaborating closely with developers to ensure technical feasibility and implementation of design elements.
Leading user testing sessions and incorporating feedback into design iterations.
Developing a scalable design system and ensuring consistency across the platform.
Managing project risks and adapting strategies to meet evolving project needs.
The Challenge
The primary challenge was to merge two distinct customer bases and create a unified, intuitive user interface. This required a deep understanding of diverse user needs and an innovative approach to design.
Strategic Design Leadership and Planning
The design sprint was instrumental in aligning the product goals with Slide’s strategic objectives. I facilitated workshops and brainstorming sessions, fostering a collaborative environment that encouraged innovative thinking and problem-solving.
User-Centric Design Approach
At the heart of our strategy was a focus on the user. I led the team in developing our ideal customer profile to represent our core user. This persona guided our design choices, ensuring that the final product resonated with our user base.
Innovative Problem-Solving
We tackled several design challenges, such as creating an engaging onboarding process and simplifying complex insurance information. My role involved brainstorming creative solutions and testing these through prototypes to ensure effectiveness.
Scalability and Future Adaptation
I ensured that our designs were scalable and adaptable. This was achieved by creating a flexible design system with reusable components, allowing for easy updates and expansions in the future.
Risk Management
I actively participated in identifying potential risks and developing contingency plans. This proactive approach helped us navigate unforeseen challenges and kept the project on track.
Measuring Success
Beyond the impressive 89% onboarding rate, we also tracked user satisfaction, engagement metrics, and net promoter scores. These metrics provided a comprehensive view of our success and areas for future improvement.
Conclusion
This project was not just about designing an interface; it was about creating a seamless, engaging, and intuitive experience for Slide's users. My role as the lead designer was critical in transforming Slide's digital landscape, showcasing my ability to lead, innovate, and deliver results in a complex and dynamic environment.
Other Projects
Let’s work together.
Creating user experiences and visually appealing design
© 2023 Mawrs LLC