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AboutOlder Work
Orverview
A collection of older projects I've worked on from various campaigns and different scopes across different industries and mediums.
Contributed to rapid prototyping and A/B testing of two of our features:
Admin Notifications
I prototyped six design variants and set up segmented A/B tests that turned public‑figure pages into a focused hub, giving admins a quicker & cleaner way to spot what matters.
Top Fans
To help superfans stand out, I designed badge options, built end‑to‑end prototypes, and ran mixed‑method tests that shipped a subtle Top Fans badge, driving an 11% engagement on posts in the first post‑launch quarter.
Facebook Admin Notifications dashboard showing the streamlined interface for public figure page management
Six design variants tested during the A/B testing phase for optimizing admin notification experience
Top Fans badge in the wild
Square
Built modular email templates to cut phishing at Square
I audited every existing email, ran cross‑team workshops, and co‑designed a Figma‑based system of plug‑and‑play headers, bodies, and footers. After qualiatively A/B testing the new look, seller confidence in the new Square emails inceased significantly. Reports in phishinga atetmpts dropped by 21% within three months.
Brand and component inconsistencies in Square emails
Cross-team workshops showing email component prioritization and design patterns
Leveraging the new modular components to create new email templates
Slide
As lead designer, we shaped Slide's new self‑service "File a Claim" flow so 163,000 incoming policyholders could file without calling support.
We kicked off an on‑site GV Design Sprint with Slide's execs, prototyped an end‑to‑end "File a Claim" experience, and spun up a Tailwind‑based design system that plugged straight into dev. In three months we took average claim time from 20 min to 8 min, nearly halved support tickets, and cleared the runway for Slide to absorb 163,000 new policies (and later another 86,000 from Farmers) without adding headcount.
Business and design discussions with the executive team
Mid-fidelity screens depicting the "File a Claim" self-service flow
High-fidelity designs for the "File a Claim" self-service flow
Final designs after conducting usability testing