Area of Impact

User Research

Uncover the why behind user behavior to inform smarter product decisions. I turn observations into actionable insights that reduce risk and drive impact.

Description

Great design starts with understanding. My UX research practice helps teams get clarity on what users need, how they think, and where they struggle. I use a mix of qualitative and quantitative methods — from interviews and surveys to usability tests and field studies — to surface patterns, pain points, and opportunities.

Working closely with stakeholders, I align research goals with business objectives, ensuring insights lead to meaningful outcomes. Whether you’re launching a new feature or rethinking an entire product, my research gives your team the confidence to build the right thing — not just build fast.

How I can help
  • User Interviews
  • Usability Testing
  • Survey Design
  • Insight Synthesis
  • Persona Development
"Martin brings the passion, dedication, and energy of 10 people! His preparing and execution on work has impacted more than just the design team."
Ready to take your brand to the next level? Reach out and let’s build something remarkable together.
Get in touch
Get in touch