P+ notifications center
Background
Users were overwhelmed by the volume of notifications and missing important updates from close friends and family.
I redesigned the notifications center with intelligent grouping and priority sorting.
Info
Timeline
4 months
Responsibility
UX Research
A/B Testing
Design
Team
Notifications Team - Engineering
UX Research - User Studies
Impact
A/B testing showed a 23% increase in notification engagement and 15% reduction in notification fatigue complaints.
