Square
Email design system
Background
Square's transactional and marketing emails lacked consistency and were difficult for teams to produce.
I created a comprehensive email design system with reusable components and templates.
Info
Timeline
3 months
Responsibility
Design Systems
Email Design
Team
Marketing - Campaigns
Engineering - Email Infrastructure
Impact
The design system reduced email production time by 60% and increased email open rates by 18% through improved consistency.
