Suggested for you
Background
Facebook needed to improve content discovery for users who were running out of posts from friends and pages they follow.
I designed the "Suggested for you" feature to surface relevant content based on user interests and engagement patterns.
Info
Timeline
6 months
Responsibility
Mobile Design
Prototyping
Team
Product Team - Cross-functional
Data Science - ML Models
Impact
The feature increased daily time spent on Facebook by 12% for users who engaged with suggested content.
