Facebook

Notifications system

Facebook Notifications Project Facebook notifications system interface

Background

Admins of public figure Pages on Facebook faced an overwhelming number of notifications daily, making it difficult to find and engage with key interactions This led to a decline in fan engagement and overall Page activity.

I collaborated with other designers, researchers, and PMs to redesign the notification system with smart filters, priority ranking, and custom preferences, helping admins quickly spot important updates and engage more effectively.

Info

Timeline

3 months

Responsibility

Mobile Product Designer

Team

Terri - Design Manager

Linne - Sr. Designer

Justin & Vanshida - Researchers

Tony & others - Engineering

Impact

The redesigned notification system was tested extensively between August and September 2021. During this time, we saw a 7% increase in engagement between celebrities and their fans, which resulted in an additional 12% overall usage among those users. The P+ notification system was sunsetted shortly after testing ended, and the old notification system was restored.

Facebook Notification Priority System A/B mocks for the notification system
Facebook Smart Notification Grouping Final notification system with smart filtering and priority ranking