Suggested for you
Suggested for You feature in the News & Notifications feed
Background
As part of a larger News Pages experience on Facebook, this project focused on helping users find and connect with celebrities.
As one of two designers on this project, I collaborated closely with the Researcher and PM to test & validate the direction of this feature.
Info
Timeline
4 months
Responsibility
Product Designer
Team
Terri - Design Manager
Linne - Sr. Designer
Vanshida - Researcher
Tony & others - Engineering
Impact
Updates to the SPF card led to an 8% boost in user engagement between July and August 2021, resulting in over 2.5M+ additional likes, comments, and shares per Page. The feature remains active today and continues to be a major success on the Facebook platform.
A/B mocks for "Suggested for you" cards in News feed
A/B mocks for "Suggested for you" cards in Notifications Feed